Though it might seem simple, in reality, marketing on social media is a tricky thing for many businesses to master. It’s more than a matter of merely setting up a profile and posting a few times per week. You need a social media strategy built around your business goals and needs.
There’s the matter of coming up with fresh content ideas, managing to drum up engagement, and, of course, knowing when to post on social media. It’s no easy feat.
To that end, if you’re looking for help in this department, then this is the guide for you. Read on for your ultimate guide to social media for business.
When to Post on Social Media
One of the most important things to learn about social media marketing is the best time to post your content. You can increase engagement and secure the success of a post simply by posting at specific times. So, what are the posting golden hours?
This is a tricky question to answer because it varies from platform to platform, and even from industry to industry. For example, on Instagram, the best time to post will be Tuesdays between 11 am and 2 pm. However, on Twitter, you want to post on Tuesdays and Thursdays between 9 am and 11 am.
This is because these posts are targeting different demographics with different habits and lifestyles. You will need to determine who your buyer personas are in order to determine where and when to post.
What You Should Be Posting
Once you’ve figured out the best times to post on social media for your business, your next step will be deciding what kind of content you want to post. Similar to the above point, the best content to post will depend on which platform you’re posting on and which audience you’re looking to reach.
If you’re targeting a younger audience on Twitter, for example, you might want to have a stack of gifs at your disposal for witty responses. You can even create your own custom gifs with this Adobe video to gif feature.
If you’re hoping to reach executives and decision-makers on LinkedIn, then you’ll need a completely different type of content. Here, whitepapers or infographics may have more of an impact.
It’s important to make a distinction, too, between mediums that are more visual (Instagram, Tiktok) and the platforms that are geared more toward the written word (Twitter and LinkedIn). Make sure your content is always tailored to the audience you’re looking to target for best results.
Mount an Amazing Social Media Strategy Today
It’s possible to boost your business to untold new heights using only what you post on social media. The trick is to be thoughtful about when, where, and what you’re posting. If you follow the above advice, before long you’ll be looking at increased engagement.
If you’re looking for more marketing tips, don’t worry. We’ve got you. Check out some of the rest of our articles on the topic now.