The technology is moving quickly, and it is important to keep up if you are involved in e-commerce. If you are not tech-savvy and you don’t really understand how your online website works, you are probably thinking that an IT professional would be the best choice.
On the other hand, this means that you will have to direct a good part of your capital towards this, as good professionals don’t come cheap. When is the right time to delegate this part of your work?
When you don’t know to make your own store
Even if you watch online tutorials and it seems fairly easy, once you really get into it you will most likely get stuck. Things are more complicated the more features you want to add, not to mention that any change in the products, price or details can require a lot of other adjustments. It is preferable to work with a developer who has experience in online stores, as they tend to be different from regular websites and to require more attention.
When you feel that your store is vulnerable
Your antivirus is sending you random alerts and now your website has some bugs? In this case you should hire a professional to make sure that your online business is not vulnerable. They can implement security measures that will keep anyone from the outside from accessing your website and they can teach you more on how to keep yourself safe in the online world. Make sure to check ssl certificate on your site as well.
When you need to make a major update
When you want to take your store to the next level or you want to add a large number of products, it is risky to do it yourself if you are not tech-savvy. It is important to avoid any kind of issues, especially if it is right before the holidays or promotions, when most of the stores get more sales and more new clients. Also, if you can, try to make the updates during the night or during the times of the day when you register the smallest number of visitors. You might need to stop your website from working for a few minutes or hours and you don’t want to lose too many clients.
When you migrate from a platform to another
If you have to completely move your website or you just want to use another domain, it is better not to do it yourself. The chances of forgetting a small detail (but with big repercussions) are pretty high. Make sure you anticipate big changes and you plan for them accordingly. If you don’t want to make a contract with an IT support company, you can hire a freelancer to do this for you. You will get a better rate and you have more flexibility since you can talk directly to them and you can get regular updates on their progress.
For more business tips from Crazy For Us, check out our article on Customer Acquisition Cost Formula.