Imagine spending as little as six hours a week in order to boost your business’s recognition, traffic, as well as sales with little to no cost. Approximately 90% of marketers made the claims that social media generated enormous exposure for their company. That’s only one of its many advantages.
Right now social networks are a considerable part of every marketing strategy and the advantages of utilising social media are so great that anyone not applying this cost-effective resource is missing out on a fantastic marketing opportunity.
It’s quite easy to see that social media marketing is a major element for success in marketing and a lot of marketers realise the potential for business growth utilising the platform. However, some of these professionals are not sure of which tactics to apply as well as if they are effective. Studies show that around 96% of marketers are participating in social media marketing currently, however 85% of participants are unsure which tools are the best to utilise.
Here are the advantages of utilising social media marketing for your business.
Increase Brand Awareness
With just over half of the world’s population utilising social media, networks such as Facebook, Instagram or Twitter are a natural place to reach new and very specifically targeted potential customers. Whether for a new product launch or an online casino South Africa site, this is where you’ll find your audience.
Do you think that people only connect with brands they know already on social media? Consider that 83% of Instagram users say they uncover new products on the platform. For instance, when Stillhouse Spirits ran a Facebook campaign to boost brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall.
Humanise Your Business
Social media allows you to turn your organisation into an active participant in your market. Your profile, posts as well as interactions with users form a welcoming persona that your audience will be able to familiarise and connect with and then come to trust.
Between the link in your personal profile, blog post links in your posts, and your ads, social media is a main channel for boosting traffic to your website where you are able to convert visitors into customers. In addition, social signals are an indirect SEO factor.
Faster, Simpler Communication
Customers are able to contact a customer service representative easier and faster now than ever before all thanks to social media. In addition, businesses can receive, review, and respond to customers’ grievances easier and faster than ever before.
Dependent on the industry and the grievance, challenges most certainly still remain however the line of communication which once was fairly challenging to establish is no longer nearly as challenging to do so. It’s now faster than ever before to contact the correct people, frequently without needing to even pick up a phone.
And it’s only becoming simpler as more people and brands utilise social media platforms in order to keep in contact with the individuals who matter most to their business. Customers can now communicate real feedback in real-time via reviews and chat, something that businesses have strived to achieve for a long time.
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